Turn Your Book Into a Bestseller

About US
Our mission is to transport books into the digital realm with exquisitely crafted trailers. These visual masterpieces not only bring narratives to life but also captivate audiences on a deeper level, driving curiosity and boosting sales.Beyond trailers, we create engaging book recommendation videos that spark reader interest and keep stories trending across social platforms. To further support authors, we also provide email marketing solutions strategically designed campaigns that nurture readers, announce releases, and maximize book visibility.Together, these services ensure your book doesn’t just exist, but thrives reaching more readers, building stronger connections, and turning curiosity into loyal readership.

Our Services

AMAZON PROMOTION

Increase your book's visibility and reach more readers with our professional **Amazon Promotion** service, designed to help your book stand out in a competitive marketplace. Whether you're launching a new title or looking to boost an existing one, we use proven promotional strategies to help expand your book's exposure, attract potential readers, and strengthen your presence on Amazon. Our service is tailored to your book's genre, target audience, and marketing goals, ensuring your promotion is both effective and impactful. Our Amazon Promotion service can help you: * Increase your book's visibility on Amazon. * Reach a larger audience of potential readers. * Generate more interest in your book and author brand. * Support book launches, seasonal campaigns, and ongoing marketing efforts. * Enhance your overall promotional strategy with professional marketing support. We are committed to helping authors maximize their book's potential through reliable, high-quality promotional services that align with their publishing goals. Give your book the exposure it deserves. Order today and let us help you connect with more readers through effective Amazon promotion.

AUTHOR WEBSITE DESIGN

https://danbrown.com We create modern, responsive, and easy-to-navigate author websites that showcase your books, share your story, grow your audience, and make it simple for readers to discover your work. Whether you're a new or established author, we'll design a professional website that reflects your brand and helps you connect with readers worldwide.

Audiobook Production

"Audio Book Service: Experience the richness of literature and educational resources through professionally narrated audio recordings. Choose from a vast library covering various genres and fields, complemented by high-quality sound production for immersive storytelling and learning. Designed for accessibility and convenience, our service ensures you can enjoy or study your favorite content wherever you are."

Marketing service

Email marketing

Email Marketing is a powerful service designed to help businesses effectively communicate with their audience through targeted and personalized email campaigns. By crafting engaging content, segmenting audiences, and analyzing campaign performance, we ensure maximum reach and impact, fostering customer relationships and driving sales growth. Our expertise enables us to design campaigns that align with your brand's goals and resonate with your target audience.

Ads Campaign Setup (Meta & Social Media)

We create and manage targeted ad campaigns for your book trailers, ensuring your story reaches the right readers. With optimized strategies on Meta (Facebook & Instagram), we boost visibility, engagement, and book sales.

⭐ Book Review Service

Boost your book’s credibility with authentic, thoughtful reviews. Our service helps you gain reader trust, increase visibility, and attract more potential buyers by showcasing genuine feedback that highlights your story’s strengths.

Portfolio

Created a cinematic book trailer designed to captivate readers and promote the book through engaging visuals, dynamic motion graphics, compelling typography, and carefully selected audio. The trailer highlights the book's theme, tone, and key story elements while building anticipation and encouraging audience engagement across digital platforms and social media.

 
 
 
 
 
 
 
 
 
 
 
 

Developed high-quality book banners for online advertising, social media campaigns, websites, and book launch promotions. Combined typography, imagery, and branding elements to create impactful marketing materials that drive reader interest.

 
 
 
 

Real campaign results from Amazon book marketing projects. These case studies showcase how data-driven advertising and promotional strategies helped authors increase book sales, improve discoverability, and achieve their publishing goals.

 
 
 

High-converting eBook cover designs developed with both creativity and marketing in mind. Each cover is designed to grab attention in Amazon search results, reflect the book's genre, and encourage clicks and purchases.

 
 
 

User-Generated Content (UGC) book recommendation videos designed to increase reader interest, drive engagement, and boost book visibility. Each video combines genuine recommendations, compelling visuals, and persuasive messaging to connect with target audience

 
 
 
 
 
 

Increase your book's visibility and connect with more readers through a professionally managed Goodreads promotion campaign. Our service is designed to enhance your book's presence by encouraging authentic reader engagement, increasing exposure within the Goodreads community, and strengthening your online author profile.

 
 

BookBub Ads That Deliver Results Reach highly engaged readers with professionally managed BookBub advertising campaigns. We develop data-driven strategies that position your book in front of readers most likely to click, download, and purchase. Through continuous optimization and detailed performance analysis, we help maximize your visibility while making the most of your advertising budget.

 

Email Marketing Campaigns Connect directly with your target audience through professionally managed Email Marketing Campaigns designed to increase awareness, engagement, and book visibility. Our service helps you deliver compelling messages to readers, subscribers, and potential customers with strategic, well-crafted email communications.

Email Marketing Campaigns
 
Email Marketing Campaigns

Testimonials

 The trailer created for my book exceeded expectations! It beautifully encapsulated the core emotions of my story. 

Brian A PlankIndependent Author
     

 This service is phenomenal! The quality and creativity of the trailer were outstanding. 

Roger BakerTHRILLER Author
     

 Working with this team was an incredible experience! The book trailer they created for my novel captured the exact mood and tone of my story. Within weeks of sharing it on social media, I noticed a big increase in engagement and book sales. It truly brought my book to life in a way I never imagined. 

Warren RobinsonFantasy Author
     

 Working with Growth sparepro felt like adding a dedicated strategy partner to my business. They provided practical recommendations, measurable milestones, and thoughtful guidance that supported steady, sustainable progress. - William Long, Author of Timecrack Adventures 

William LongAuthor of Timecrack AdventuresWeb
     

 Growth sparepro brought a level of clarity and execution that’s rare to find. Their team aligned quickly with my goals, communicated proactively, and delivered measurable improvements without unnecessary complexity. As an author, I value precision-and they consistently delivered it. - Jayme Phelps, Author of Devil`s Intern 

Jayme PhelpsAuthor of Devil`s Intern
    

Team

FOUNDER & CEO

Founder & CEO

Susan Carter is the Founder of Growth Spare Pro, a publishing growth agency dedicated to helping authors build successful book brands. With expertise in book marketing, author branding, and digital promotion strategies, David helps writers increase visibility, connect with readers, and grow their publishing presence. She specializes in Amazon marketing, Goodreads promotion, book launch campaigns, reader engagement, and creative strategies that turn books into recognizable brands.

DIRECTOR

Director of Publishing Growth & Strategy

Oversees strategic direction, creative development, and growth initiatives across book-related projects. Responsible for building effective promotion strategies, improving author visibility, managing campaigns, and guiding projects that support authors throughout their publishing journey.

Manager

Project Manager

Manager is a Project Manager at Growth sparepro, leading cross-functional teams to deliver high-impact initiatives on time and within scope. With a structured, outcomes-driven approach, Manager translates business objectives into clear project plans, aligned stakeholders, and measurable milestones. Known for proactive risk management and transparent communication, Manager helps ensure consistent delivery quality across the Team page portfolio.

Marketing Manager

Digital Marketing Manager

As the Digital Marketing Manager at Growth sparepro, the Marketing Manager leads performance-driven initiatives that strengthen brand presence and accelerate customer acquisition. With a strategic, data-informed approach, they oversee multi-channel campaigns across paid media, SEO, email, and social-aligning messaging, targeting, and creative to measurable business goals. Known for optimizing budgets and improving conversion rates, they focus on sustainable growth through continuous testing, analytics, and audience insights.

Susan baker

Marketing Strategist - Goodreads Promotion, Amazon Optimization & Ad Campaigns

Susan Baker is a Marketing Strategist at Growth sparepro, specializing in Goodreads promotion, Amazon optimization, and performance-driven ad campaigns for authors and publishers. She helps brands improve discoverability, strengthen book positioning, and convert audience interest into measurable sales. Susan’s work blends market research, compelling messaging, and data-led testing to deliver sustainable growth across key reader platforms.

Susan Carter

Distribution & Author Platform Partners

Susan Carter leads Distribution & Author Platform Partnerships at Growth sparepro, building and managing strategic relationships that expand reach and improve performance across key channels. She collaborates closely with platform partners and internal teams to streamline distribution workflows, optimize visibility, and support scalable growth. Susan is known for her partner-first approach, clear communication, and ability to turn complex requirements into practical, measurable outcomes.

Daniel Carter

Review & Outreach Coordinator

Daniel Carter is the Review & Outreach Coordinator at Growth sparepro, where he manages the company’s review strategy and partner outreach to strengthen brand credibility and visibility. He coordinates communication across customer feedback channels, supports reputation management initiatives, and helps build lasting relationships with clients and collaborators. Daniel is focused on delivering clear, consistent engagement that supports Growth sparepro’s long-term growth goals.

Daniel Harper

Goodreads Marketing Strategist and amazon optimization

Daniel Harper is the Goodreads Marketing Strategist and Amazon Optimization specialist at Growth sparepro. He helps authors and publishers strengthen discoverability through data-driven positioning, audience targeting, and campaign execution across Goodreads and Amazon. Daniel focuses on aligning metadata, categories, keywords, and on-page conversion elements with high-intent reader behavior to improve rankings and sales performance. His approach combines market research, competitive analysis, and continuous testing to build sustainable visibility and measurable results.

Abigail

Partner

Abigail is a Partner at Growth sparepro, where she helps lead strategic growth initiatives and long-term client partnerships. She works closely with cross-functional teams to translate business goals into clear, measurable plans and scalable execution. Known for her thoughtful leadership and collaborative approach, Abigail focuses on delivering sustainable outcomes that strengthen both performance and trust.

SARAH J.MAAS

Book Marketing promotion

SARAH J.MAAS leads Book Marketing Promotion at Growth sparepro, helping authors and publishers amplify visibility and drive meaningful engagement. She specializes in crafting promotional strategies that align with each book’s goals, audience, and genre positioning. Elizabeth focuses on clear messaging, consistent brand presence, and results-oriented execution across key marketing channels.

Rachel Faulkner-Willcocks

Editorial Director

I am an experienced publishing professional and Editorial Director at Boldwood Books, with expertise in editorial development, commercial fiction, publishing strategy and project management. I work closely with authors and creative teams to develop compelling books, strengthen their publishing potential and bring them successfully to market. I am passionate about discovering strong stories, supporting authors and creating thoughtful editorial and publishing strategies that connect books with the right readers.

Our Performance Metrics

96%

Average Client Review

81%

Returning Customers

76%

Projects Capacity

F.A.Q

What makes your email marketing effective?

We create targeted, personalized campaigns that keep your audience engaged, remind them of your new releases, and encourage them to buy your books. Your email newsletter is the only channel you own end to end—it’s an asset that keeps working even when other marketing efforts fade. We help you build and nurture your subscriber list, craft compelling content that converts, and integrate email campaigns with your book launches, price promotions, and social media efforts for maximum impact.


How do book reviews help my book’s success?

Authentic reviews build trust and credibility, making readers more confident in purchasing your book. Reviews also improve visibility on platforms like Amazon and Goodreads by signaling to algorithms that your book is engaging and worthy of promotion. On Amazon, reviews directly impact your search ranking and conversion rates. On Goodreads—the world’s largest social reading platform with millions of users—reviews serve as social proof that influences reader decisions. A strategic review campaign across Amazon, Goodreads, and Barnes & Noble can significantly boost your book‘s discoverability and sales


Can social media ads really sell books?

Yes! With properly optimized Meta (Facebook & Instagram) campaigns, your book reaches the right audiences—readers most likely to buy. Video ads, in particular, achieve up to 45% higher engagement rates compared to static images. Successful book ad campaigns typically achieve 1.5–3% click-through rates with $0.50–$2.00 cost per click, depending on genre and competition. A strong campaign can deliver a 3:1 return on ad spend—earning $3 for every $1 invested. We manage the entire funnel: from awareness ads that build your audience to conversion campaigns that drive actual sales


What does your agency team specialize in?

Our team specializes in comprehensive book marketing across the three major retail and discovery platforms: Amazon, Goodreads, and Barnes & Noble. We bring together strategists, ad buyers, content creators, and analytics experts who understand the unique dynamics of each platform. Unlike generalist marketers, our team lives and breathes the book industry—we know what makes readers click, what drives reviews, and what turns browsers into buyers.

How do you help authors on Amazon?

Amazon is the largest book retailer in the world, and we maximize your presence there through multiple channels:
  • Amazon Author Central – We optimize your free author page with a compelling bio, author photo, and up-to-date information that builds credibility with readers
  • Amazon Ads – We manage Sponsored Products, Sponsored Brands, and Lockscreen Ads with precise keyword targeting and bid optimization
  • KDP Select & Kindle Unlimited – We help you decide whether Kindle Unlimited exclusivity makes sense for your book, leveraging tools like Kindle Countdown Deals and Free Promotions to boost visibility
  • A+ Content – We design enhanced product descriptions with images and comparison charts that increase conversion rates
  • Category & Keyword Optimization – We research and place your book in the right categories with high-intent keywords to maximize discoverability

How do you help authors on Goodreads?

Goodreads connects authors with a highly engaged, book-loving audience of over 125 million readers. Our Goodreads services include:
  • Author Program Setup – We claim and optimize your free author profile with bio, photos, links, and updates
  • Giveaways – We run strategic giveaway campaigns that generate buzz and collect reviews from interested readers
  • Goodreads Advertising – We manage native newsfeed ads (with average 0.84% click-through rates) and run-of-site banner ads (average 0.75% CTR) that target readers by genre and author preference
  • Q&A and Engagement – We help you connect with readers through the Ask the Author feature and reading-group discussions
  • Review Generation – We implement campaigns that encourage authentic reviews from engaged Goodreads users

How do you help authors on Barnes & Noble?

Barnes & Noble remains a vital retail channel, and we help you make the most of it:
  • B&N Press Optimization – We set up and optimize your author account, ensuring your book listings are complete and compelling
  • Metadata Management – We tailor your book’s metadata specifically for B&N readers—small tweaks that make a big difference in discoverability
  • Promotional Opportunities – We access special promotions through B&N’s partnership with BookTrib, including reviews, featured articles, author interviews, and social promotion
  • Pricing & Promotion Strategy – We help you test subtitles, adjust pricing for promotions, and react quickly when categories underperform
  • Series Management – We ensure your series listings are properly linked and discoverable across the platform

What social media platforms do you use for book marketing?

We deploy a multi-platform social media strategy tailored to your genre and audience:
Meta (Facebook & Instagram) – Our primary paid advertising channel. We run single image ads for book covers, carousel ads for series or multiple highlights, and video ads that achieve 45% higher engagement. We target readers by interest, author affinity, and demographic with daily budgets starting at $10–$20 for romance and thriller genres.
TikTok (BookTok) – The most powerful organic discovery platform for fiction authors in 2026. TikTok‘s algorithm surfaces content based on engagement rather than follower count—meaning even new authors can reach tens of thousands of readers. We create short-form video content that captures your book’s vibe and emotional promise.
YouTube – We publish and optimize book trailers, author interviews, and behind-the-scenes content that builds your brand and feeds into search engine discovery.
Cross-Platform Integration – We ensure your social content works together: a book trailer created for YouTube is adapted for Instagram Reels, TikTok, and Facebook. Social campaigns feed into broader marketing efforts—they drive traffic to your retailer pages, build your email list, and generate the citations that AI engines and search algorithms retrieve.

How much should I budget for book marketing?

Budgets vary widely based on your goals, genre, and timeline. Here’s a general framework:
  • Minimum viable campaign – $500–$800/month for targeted Meta ads with basic platform optimization
  • Moderate campaign – $1,000–$2,500/month including Amazon Ads, Meta Ads, and Goodreads presence
  • Comprehensive campaign – $3,000–$5,000+/month with full multi-platform management, content creation, and ongoing optimization
  • Giveaways – Variable costs depending on print copies shipped or Kindle equivalents
Most authors see optimal results when they can sustain ad spend for at least 30 days, allowing algorithms time to optimize delivery. We work with you to design a budget that fits your goals and maximizes your return on investment.

How do you integrate all these platforms into one cohesive strategy?

We don‘t treat platforms in isolation. Our holistic approach includes:
  1. Unified Branding – Consistent messaging, visuals, and tone across Amazon, Goodreads, B&N, and all social channels
  2. Cross-Platform Campaigns – A book trailer becomes the centerpiece for Meta ads, TikTok content, YouTube posts, and email marketing
  3. Data-Driven Optimization – We track performance across every channel and shift budget to what’s working best
  4. Review Ecosystem – Reviews generated on Goodreads feed into Amazon credibility, and vice versa
  5. Retargeting – We use pixel tracking to retarget readers who engaged with your content but haven‘t purchased yet
The result is a marketing engine where every platform reinforces the others—driving visibility, credibility, and sales.

What is a book trailer and why do I need one?

A book trailer is a short cinematic video—typically 15 to 60 seconds—that dramatizes your book‘s premise using visuals, text, music, and narration. It grabs attention on fast-scroll platforms, conveys your book’s tone more vividly than a cover alone, and increases the chances of turning interest into sales. One trailer can be adapted across multiple channels: your website, retailer pages, email newsletters, social media posts, and even paid ad campaigns

Contact

  • Chicago, IL, USA