Turn Your Book Into a Bestseller

About US
Our mission is to transport books into the digital realm with exquisitely crafted trailers. These visual masterpieces not only bring narratives to life but also captivate audiences on a deeper level, driving curiosity and boosting sales.Beyond trailers, we create engaging book recommendation videos that spark reader interest and keep stories trending across social platforms. To further support authors, we also provide email marketing solutions strategically designed campaigns that nurture readers, announce releases, and maximize book visibility.Together, these services ensure your book doesn’t just exist, but thrives reaching more readers, building stronger connections, and turning curiosity into loyal readership.

AMAZON PROMOTION

Increase your book's visibility and reach more readers with our professional **Amazon Promotion** service, designed to help your book stand out in a competitive marketplace. Whether you're launching a new title or looking to boost an existing one, we use proven promotional strategies to help expand your book's exposure, attract potential readers, and strengthen your presence on Amazon. Our service is tailored to your book's genre, target audience, and marketing goals, ensuring your promotion is both effective and impactful. Our Amazon Promotion service can help you: * Increase your book's visibility on Amazon. * Reach a larger audience of potential readers. * Generate more interest in your book and author brand. * Support book launches, seasonal campaigns, and ongoing marketing efforts. * Enhance your overall promotional strategy with professional marketing support. We are committed to helping authors maximize their book's potential through reliable, high-quality promotional services that align with their publishing goals. Give your book the exposure it deserves. Order today and let us help you connect with more readers through effective Amazon promotion.

AUTHOR WEBSITE DESIGN

https://danbrown.com We create modern, responsive, and easy-to-navigate author websites that showcase your books, share your story, grow your audience, and make it simple for readers to discover your work. Whether you're a new or established author, we'll design a professional website that reflects your brand and helps you connect with readers worldwide.

Audiobook Production

"Audio Book Service: Experience the richness of literature and educational resources through professionally narrated audio recordings. Choose from a vast library covering various genres and fields, complemented by high-quality sound production for immersive storytelling and learning. Designed for accessibility and convenience, our service ensures you can enjoy or study your favorite content wherever you are."

Email marketing

Email Marketing is a powerful service designed to help businesses effectively communicate with their audience through targeted and personalized email campaigns. By crafting engaging content, segmenting audiences, and analyzing campaign performance, we ensure maximum reach and impact, fostering customer relationships and driving sales growth. Our expertise enables us to design campaigns that align with your brand's goals and resonate with your target audience.

Ads Campaign Setup (Meta & Social Media)

We create and manage targeted ad campaigns for your book trailers, ensuring your story reaches the right readers. With optimized strategies on Meta (Facebook & Instagram), we boost visibility, engagement, and book sales.

⭐ Book Review Service

Boost your book’s credibility with authentic, thoughtful reviews. Our service helps you gain reader trust, increase visibility, and attract more potential buyers by showcasing genuine feedback that highlights your story’s strengths.

 The trailer created for my book exceeded expectations! It beautifully encapsulated the core emotions of my story. 

Brian A PlankIndependent Author
     

 This service is phenomenal! The quality and creativity of the trailer were outstanding. 

Roger BakerTHRILLER Author
     

 Working with this team was an incredible experience! The book trailer they created for my novel captured the exact mood and tone of my story. Within weeks of sharing it on social media, I noticed a big increase in engagement and book sales. It truly brought my book to life in a way I never imagined. 

Warren RobinsonFantasy Author
     

 Working with Growth sparepro felt like adding a dedicated strategy partner to my business. They provided practical recommendations, measurable milestones, and thoughtful guidance that supported steady, sustainable progress. - William Long, Author of Timecrack Adventures 

William LongAuthor of Timecrack AdventuresWeb
     

 Growth sparepro brought a level of clarity and execution that’s rare to find. Their team aligned quickly with my goals, communicated proactively, and delivered measurable improvements without unnecessary complexity. As an author, I value precision-and they consistently delivered it. - Jayme Phelps, Author of Devil`s Intern 

Jayme PhelpsAuthor of Devil`s Intern
    

FOUNDER & CEO

Founder & CEO

Susan Carter is the Founder of Growth Spare Pro, a publishing growth agency dedicated to helping authors build successful book brands. With expertise in book marketing, author branding, and digital promotion strategies, David helps writers increase visibility, connect with readers, and grow their publishing presence. She specializes in Amazon marketing, Goodreads promotion, book launch campaigns, reader engagement, and creative strategies that turn books into recognizable brands.

DIRECTOR

Director of Publishing Growth & Strategy

Oversees strategic direction, creative development, and growth initiatives across book-related projects. Responsible for building effective promotion strategies, improving author visibility, managing campaigns, and guiding projects that support authors throughout their publishing journey.

Manager

Book Promotion Manager

As Project Manager at Growth sparepro, Manager brings extensive experience in managing complex projects from inception to completion. They are adept at resource allocation, risk management, and team coordination, consistently delivering high-quality results. Manager's commitment to continuous improvement and client satisfaction makes them a key asset to the Growth sparepro team.

Marketing Manager

Digital Marketing Manager

Marketing Manager is the Digital Marketing Manager at Growth sparepro, leading the strategy and execution of performance-driven campaigns across paid media, SEO, email, and marketing automation. With a strong focus on measurable growth, they optimize acquisition funnels, improve conversion rates, and translate data into clear, actionable insights. Marketing Manager partners closely with cross-functional teams to align messaging, targeting, and customer journeys-ensuring every channel supports scalable business outcomes.

Emily Carter

Independent Author Marketing Specialist

Emily Carter is an Independent Author Marketing Specialist at Growth sparepro, where she leverages over a decade of experience in book marketing and brand development. She specializes in crafting tailored strategies that amplify author visibility, drive reader engagement, and boost sales. Emily's data-driven approach and passion for storytelling have helped numerous independent authors achieve bestseller status.

SIMON VICTOR

PAYMENT RECORD/ CLIENT TRUST

I help authors promote their books through listing optimization, study guides, social media content, and reader outreach. As part of the team, I also maintain accurate payment records, track transactions, and help ensure payment information is handled securely and confidentially. My goal is to provide transparent communication, organized processes, and trustworthy service to every client.

Connor Davis

Goodreads, Amazon & Multi-Platform Book Visibility

Connor Davis specializes in maximizing book visibility across Goodreads, Amazon, and other leading platforms. With a deep understanding of each platform's algorithms and user behavior, he develops tailored strategies that drive discoverability and engagement. At Growth sparepro, Connor helps authors and publishers elevate their titles in a competitive digital marketplace.

Daniel Brooks

Goodreads Marketing Strategist and amazon optimization

Daniel Brooks is a Goodreads Marketing Strategist and Amazon Optimization specialist at Growth sparepro. With a deep understanding of the publishing landscape, he helps authors and publishers maximize their book visibility, drive engagement on Goodreads, and optimize Amazon listings for higher conversions. His strategic approach combines data-driven insights with creative marketing tactics to build author brands and boost sales.

Abigail

Partner

Abigail is a Partner at Growth sparepro, where she helps lead strategic growth initiatives and long-term client partnerships. She works closely with cross-functional teams to translate business goals into clear, measurable plans and scalable execution. Known for her thoughtful leadership and collaborative approach, Abigail focuses on delivering sustainable outcomes that strengthen both performance and trust.

SARAH J.MAAS

Book Marketing promotion

SARAH J.MAAS leads Book Marketing Promotion at Growth sparepro, helping authors and publishers amplify visibility and drive meaningful engagement. She specializes in crafting promotional strategies that align with each book’s goals, audience, and genre positioning. Elizabeth focuses on clear messaging, consistent brand presence, and results-oriented execution across key marketing channels.

Rachel Faulkner-Willcocks

Editorial Director

I am an experienced publishing professional and Editorial Director at Boldwood Books, with expertise in editorial development, commercial fiction, publishing strategy and project management. I work closely with authors and creative teams to develop compelling books, strengthen their publishing potential and bring them successfully to market. I am passionate about discovering strong stories, supporting authors and creating thoughtful editorial and publishing strategies that connect books with the right readers.

Cynthia Bond

Book Marketing Specialist

Professional book marketer and freelance book promoter specializing in helping authors increase book visibility, reach new readers, and improve discoverability. Experienced in Amazon book optimization, Goodreads promotion, author branding, reader engagement, social media marketing, book launches, and targeted promotional campaigns designed to connect books with the right audience.

Alison

Book Marketing Specialist

I'm Alison, a book marketing specialist passionate about helping authors connect their books with the readers who will appreciate them most. I focus on personalized promotional strategies designed to improve book discoverability, strengthen author brands, and build meaningful reader engagement. My services include reader outreach campaigns, book teaser videos, author website creation and optimization, audiobook positioning, and Amazon advertising setup. I take the time to understand each book's unique strengths, genre, and ideal readership before recommending a strategy tailored to its goals. My approach combines thoughtful storytelling, targeted promotion, and practical marketing solutions to help authors build a stronger online presence and create more opportunities for readers to discover their work.

Abigail Semion

Book Marketer & Author Marketing Specialist

Abigail Semion is a dedicated book marketer who helps authors present their books professionally and connect with the readers most likely to enjoy their stories. She specializes in personalized book marketing strategies, Amazon listing and keyword audits, book description optimization, Goodreads optimization, and reader-focused promotional campaigns. Her approach combines thoughtful positioning, creative promotion, and a clear understanding of each book's unique strengths to help authors build a stronger presence in the literary market.

96%

Average Client Review

81%

Returning Customers

76%

Projects Capacity

What makes your email marketing effective?

We create targeted, personalized campaigns that keep your audience engaged, remind them of your new releases, and encourage them to buy your books. Your email newsletter is the only channel you own end to end—it’s an asset that keeps working even when other marketing efforts fade. We help you build and nurture your subscriber list, craft compelling content that converts, and integrate email campaigns with your book launches, price promotions, and social media efforts for maximum impact.


How do book reviews help my book’s success?

Authentic reviews build trust and credibility, making readers more confident in purchasing your book. Reviews also improve visibility on platforms like Amazon and Goodreads by signaling to algorithms that your book is engaging and worthy of promotion. On Amazon, reviews directly impact your search ranking and conversion rates. On Goodreads—the world’s largest social reading platform with millions of users—reviews serve as social proof that influences reader decisions. A strategic review campaign across Amazon, Goodreads, and Barnes & Noble can significantly boost your book‘s discoverability and sales


Can social media ads really sell books?

Yes! With properly optimized Meta (Facebook & Instagram) campaigns, your book reaches the right audiences—readers most likely to buy. Video ads, in particular, achieve up to 45% higher engagement rates compared to static images. Successful book ad campaigns typically achieve 1.5–3% click-through rates with $0.50–$2.00 cost per click, depending on genre and competition. A strong campaign can deliver a 3:1 return on ad spend—earning $3 for every $1 invested. We manage the entire funnel: from awareness ads that build your audience to conversion campaigns that drive actual sales


What does your agency team specialize in?

Our team specializes in comprehensive book marketing across the three major retail and discovery platforms: Amazon, Goodreads, and Barnes & Noble. We bring together strategists, ad buyers, content creators, and analytics experts who understand the unique dynamics of each platform. Unlike generalist marketers, our team lives and breathes the book industry—we know what makes readers click, what drives reviews, and what turns browsers into buyers.

How do you help authors on Amazon?

Amazon is the largest book retailer in the world, and we maximize your presence there through multiple channels:
  • Amazon Author Central – We optimize your free author page with a compelling bio, author photo, and up-to-date information that builds credibility with readers
  • Amazon Ads – We manage Sponsored Products, Sponsored Brands, and Lockscreen Ads with precise keyword targeting and bid optimization
  • KDP Select & Kindle Unlimited – We help you decide whether Kindle Unlimited exclusivity makes sense for your book, leveraging tools like Kindle Countdown Deals and Free Promotions to boost visibility
  • A+ Content – We design enhanced product descriptions with images and comparison charts that increase conversion rates
  • Category & Keyword Optimization – We research and place your book in the right categories with high-intent keywords to maximize discoverability

How do you help authors on Goodreads?

Goodreads connects authors with a highly engaged, book-loving audience of over 125 million readers. Our Goodreads services include:
  • Author Program Setup – We claim and optimize your free author profile with bio, photos, links, and updates
  • Giveaways – We run strategic giveaway campaigns that generate buzz and collect reviews from interested readers
  • Goodreads Advertising – We manage native newsfeed ads (with average 0.84% click-through rates) and run-of-site banner ads (average 0.75% CTR) that target readers by genre and author preference
  • Q&A and Engagement – We help you connect with readers through the Ask the Author feature and reading-group discussions
  • Review Generation – We implement campaigns that encourage authentic reviews from engaged Goodreads users

How do you help authors on Barnes & Noble?

Barnes & Noble remains a vital retail channel, and we help you make the most of it:
  • B&N Press Optimization – We set up and optimize your author account, ensuring your book listings are complete and compelling
  • Metadata Management – We tailor your book’s metadata specifically for B&N readers—small tweaks that make a big difference in discoverability
  • Promotional Opportunities – We access special promotions through B&N’s partnership with BookTrib, including reviews, featured articles, author interviews, and social promotion
  • Pricing & Promotion Strategy – We help you test subtitles, adjust pricing for promotions, and react quickly when categories underperform
  • Series Management – We ensure your series listings are properly linked and discoverable across the platform

What social media platforms do you use for book marketing?

We deploy a multi-platform social media strategy tailored to your genre and audience:
Meta (Facebook & Instagram) – Our primary paid advertising channel. We run single image ads for book covers, carousel ads for series or multiple highlights, and video ads that achieve 45% higher engagement. We target readers by interest, author affinity, and demographic with daily budgets starting at $10–$20 for romance and thriller genres.
TikTok (BookTok) – The most powerful organic discovery platform for fiction authors in 2026. TikTok‘s algorithm surfaces content based on engagement rather than follower count—meaning even new authors can reach tens of thousands of readers. We create short-form video content that captures your book’s vibe and emotional promise.
YouTube – We publish and optimize book trailers, author interviews, and behind-the-scenes content that builds your brand and feeds into search engine discovery.
Cross-Platform Integration – We ensure your social content works together: a book trailer created for YouTube is adapted for Instagram Reels, TikTok, and Facebook. Social campaigns feed into broader marketing efforts—they drive traffic to your retailer pages, build your email list, and generate the citations that AI engines and search algorithms retrieve.

How much should I budget for book marketing?

Budgets vary widely based on your goals, genre, and timeline. Here’s a general framework:
  • Minimum viable campaign – $500–$800/month for targeted Meta ads with basic platform optimization
  • Moderate campaign – $1,000–$2,500/month including Amazon Ads, Meta Ads, and Goodreads presence
  • Comprehensive campaign – $3,000–$5,000+/month with full multi-platform management, content creation, and ongoing optimization
  • Giveaways – Variable costs depending on print copies shipped or Kindle equivalents
Most authors see optimal results when they can sustain ad spend for at least 30 days, allowing algorithms time to optimize delivery. We work with you to design a budget that fits your goals and maximizes your return on investment.

How do you integrate all these platforms into one cohesive strategy?

We don‘t treat platforms in isolation. Our holistic approach includes:
  1. Unified Branding – Consistent messaging, visuals, and tone across Amazon, Goodreads, B&N, and all social channels
  2. Cross-Platform Campaigns – A book trailer becomes the centerpiece for Meta ads, TikTok content, YouTube posts, and email marketing
  3. Data-Driven Optimization – We track performance across every channel and shift budget to what’s working best
  4. Review Ecosystem – Reviews generated on Goodreads feed into Amazon credibility, and vice versa
  5. Retargeting – We use pixel tracking to retarget readers who engaged with your content but haven‘t purchased yet
The result is a marketing engine where every platform reinforces the others—driving visibility, credibility, and sales.

What is a book trailer and why do I need one?

A book trailer is a short cinematic video—typically 15 to 60 seconds—that dramatizes your book‘s premise using visuals, text, music, and narration. It grabs attention on fast-scroll platforms, conveys your book’s tone more vividly than a cover alone, and increases the chances of turning interest into sales. One trailer can be adapted across multiple channels: your website, retailer pages, email newsletters, social media posts, and even paid ad campaigns
  • Chicago, IL, USA